Once upon a time, everything was much simpler.

There was no mass production, five brands, or hundreds of products. There was only a person passionate about creating natural soap. Daria made it at home—first for herself, then for her loved ones, and eventually, this passion began to grow into something much bigger.

That’s how, eight years ago, an idea was born that marked the beginning of Nutritive’s story.

Lapush was the first brand. Over time, new directions, new products, and new people joined it. Each brand was born from a specific need and the desire to create a high-quality Ukrainian product that you would truly want to recommend to your loved ones.

Today, Nutritive is already 5 proprietary brands, over 300 products, a team of 100 people, and modern production certified according to the international standard ISO 22716. But despite everything, one thing remains unchanged—the love for creating cosmetics.

“I’ve got a brilliant idea”

There’s a phrase in the team that everyone knows well: "I’ve got a brilliant idea."

This is often how new projects begin. After these words, dozens of discussions, sketches, tests, and searches for the best solutions are born. And after some time—a new product that lands in your hands.

Another tradition that hasn't changed over all these years is Daria’s personal involvement in product creation. She tests every new item, carefully monitors the details, participates in assortment development and marketing campaigns. After all, a good product is not just a formula, but also the story it tells.

Thank you for being with us

Behind every brand, product, and new idea lies a long journey that would not have been possible without the people who supported us all these years.

That’s why this year we decided to make the celebration even warmer and share it with you.

Until July 17th inclusive, with a purchase of 500 UAH or more, we are giving away 5 gifts—one from each Nutritive brand.

Let this be our way of saying "thank you" to everyone who has been and remains a part of this story.