Ukrainian natural cosmetics brand Lapush has launched a wave of conscious self-care. The main message: “SPF is not a summer trend, but a daily skin need!”
The key event was a sensual beauty event, where opinion leaders, journalists and friends of the brand were able to physically recharge and recover. Riding on the stilts, a sound healing ceremony, discussing care rituals and light refreshments - all this is part of the thoughtful scenario of Summer Breath by Lapush at the “Volna.Surf” location. This is the first specialized foiling and electrofoiling school in Ukraine (the “Volna.Surf” team teaches wakefoiling, wakesurfing and electrofoiling right in Kyiv on the waters of the Dnieper River in Obolon).
In this relax format, the brand reminded us of the importance of daily SPF protection — regardless of the weather or plans for the day. And introduced two products that can easily be integrated into your daily skincare routine:
Sunscreen spray SPF 30+ — light, weightless, with panthenol, centella asiatica and liposomal hydration,
Facial sunscreen SPF 30 is a delicate formula with hyaluronic acid, vitamin E, and shea butter.
Both products are created in the J-Beauty philosophy — minimalism in composition, maximum effectiveness in action.
“We don't just create cosmetics — we form the habit of taking care of ourselves with love and respect for the body and nature,” the Lapush team notes.
The atmosphere of the event was emphasized by the partners, each of whom added their own note to the formula of care and thirst quenching:
“Markel Brewery” is a young craft brewery from Markhalivka, which opened in 2024 and already has 10 varieties of signature beer: Bureviy, Spalah, Solona Pisnya, Kyshlalav, Legenda, Kazka, Stykhiya and others.
“Sachi” is a craft producer of kombucha, lemonades, and kvass. Inspired by the idea of creating delicious and natural refreshing drinks.
“AQUA Myrhorod” is water charged with the energy of nature.
