The Nutritive Story: How a Family Business Became a Modern Ukrainian Manufacturer

In November, Nutritive turns nine years old. Today, the company develops five of its own brands, creates products through contract manufacturing, and is represented in the largest Ukrainian retail chains and marketplaces. But Nutritive's story began much more simply - with homemade soap making and a family business.

Daria created the first products at home for herself, her family, and friends. This hobby quickly grew into more than just a pastime. Vladyslav joined the business's development, and that's when the family business, later named Nutritive, began to take shape.

From one brand to five

The first brand was Lapush. It laid the foundation for the future company. As Nutritive developed, it became clear that different people have different care needs. Thus, Biono, Manelle, BarberLab, and Rebellion gradually emerged. Each brand has its own focus, but they are all united by a common idea – to create high-quality Ukrainian cosmetics and fragrances.

How products are created

Every new product begins with an idea. The team analyzes customer needs, works on formulations, tests components, textures, and fragrances, after which designers, production, and the quality control department join the process. Only then does the product reach the customer.

Nutritive today

Today, Nutritive is more than 300 products, its own production facility covering 1500 m², a team of 100+ specialists, and production certified to the international standard ISO 22716.

In addition to developing its own brands, the company works in contract manufacturing (Private Label), helping partners create cosmetic products – from formula development to the finished product.

Nutritive products are available on the company's official website, as well as in networks and marketplaces such as MAKEUP, Rozetka, BROCARD, EVA, PROSTOR, Epicenter, and others. The company is gradually expanding its presence in international markets.

Founders who remain at the center of development

Despite the company's scaling, its founders are still actively involved in Nutritive's development today. Daria is responsible for brand development, marketing strategies, and communications. She is the author of the team's well-known phrase: "I've had a brilliant idea." This often marks the beginning of new products, collections, and projects.

Vladyslav is directly involved in business and production process development, helping the company scale, implement new solutions, and maintain high-quality standards.

More than cosmetics

Over the years, Nutritive has implemented a number of partnership projects combining cosmetics, fashion, art, and culture. In collaboration with the art film "Malevich," 010 perfumes were created, along with Andre Tan - a limited edition Phoenix candle, and in partnership with the Maria Prymachenko Family Foundation and Andre Tan - the "HERITAGE" collection of aromatic candles.

The company also implemented a spring PR project with the clothing brand Marchi, was a partner of Ukrainian Fashion Week, and collaborated with the cleaning company "Uberem," after whose cleaning clients received Rebellion home fragrance sprays.

The story continues

In nine years, Nutritive has evolved from homemade soap making to modern Ukrainian production. But the main thing remains unchanged - the desire to create trusted products, develop Ukrainian cosmetics, and constantly seek new ideas. This is what helps the company move forward today.