Nutritive - Fight against plastic
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BEAUTY SAVES THE PEACE. AND THE PACKAGING OF IT WILL DESTROY.
This is exactly what the scientists who studied statistical data on non-fibrous plastic made in 2015 decided. It turned out that 42% is the packaging of finished products. And this, for a second, is 52% of all plastic waste. That is, most of it.
300 million tons of new plastic appear on the planet every hour. And a considerable percentage falls on packaging for cosmetics - all these colorful boxes, tubes, bottles...
What to do?
We produce environmentally friendly products not in order to exacerbate environmental problems. Nutritive can't change the whole world... Unless little by little, I started small :) And we started...
This is already a victory
Yes, there is something to be proud of. We managed to set up production so that recycled food grade plastic was used for packaging.
Imagine only:
1 milk bottle = a couple of cream boxes = a bottle of natural shampoo
By buying such products, you take care not only of yourself, but also of the planet, stopping the appearance of excess plastic.
The number of units of plastic containers processed by us since the start of production is in the thousands. It's scary to imagine this pile of plastic on roadsides or city dumps.
Plastic world
It is bitter to admit, but the majority of plastic products end their journey in this way, and this is not the worst option.
Forests and the ocean are littered with plastic waste: fish die after swallowing bright debris; birds die, entangled in plastic bags.
Landfills are overflowing and displacing residents of nearby areas, making their lives unbearable.
What was meant to make life comfortable is killing all living things around.
The world turns into a mountain of plastic.
What awaits us?
It was thoughts about the future that made us think about rebranding. We decided: a company that adheres to an environmentally conscious strategy automatically imposes obligations on itself. The obligation takes care of the safety of not only the production, but also the production itself.
Every step of our activity must prove that we are not indifferent to what world we live in and what we will leave to our children. After all, caring for a person presupposes the preservation of a healthy, unspoiled environment around him. Keeping the planet clean.
That's why we pay so much attention to the release of packaging from recycled materials: it does not exacerbate the environmental crisis associated with an excess of plastic.
When it comes to plastics, the right way lies not in creating something new, but in the ability to use what is already there.
Opening circle
We spent several months on research and calculations, but we achieved our goal: now Nutritive uses packaging that is partly made of recycled plastic.
By using secondary raw materials, we managed to break the vicious circle and make our products truly ecological in all senses.
We sincerely hope for the support of our customers and ask you not to throw away the used packaging from the production together with other garbage. Send bottles and tubes to special containers for plastic, so that they find a new life again in the form of other important and useful things, even if they are not related to cosmetics.